Marketing and Communications Coordinator
Society for Industrial Microbiology and Biotechnology
April 2022 – present
Works directly with executive director, board leaders, volunteers, and staff to develop marketing and communications campaigns and materials for all SIMB products and services, including individual and corporate memberships, event registration and sponsorships, and science publications
Manages SIMB's voice and brand through website, event, and graphic design, social media community management, copy-editing, and print and digital communications with members, prospects, partners, and press.
Analyzes, evaluates, and reports on marketing effectiveness, event performance, and social media engagement using data from NetForum, Confex, GA4, and social media platforms with Excel and ChatGPT.
Ward 8, DC
May 2020 – present
Coordinates local residents, public officials, nonprofits, and businesses to organize events and advocacy, including an annual Juneteenth community celebration and a campaign to build Ward 8’s first public dog park
Organizes and participates in public meetings to build grassroots support and issue awareness
Develops digital marketing and communications optimized for search engines and social media engagement
Coordinates media outreach, interviews, and volunteer media training
For more info, scroll down to 'Volunteering & Community Organizing' or click here.
Marketing and Communications Coordinator
American Statistical Association
Dec 2015 – Sep 2019
Creative and technical lead for multi-channel marketing campaigns targeting over 36,000 members and prospects that increased engagement 30-40% across campaigns
Accomplished record fundraising and engagement in FY18 through targeted development strategies that increased individual donations by 7% and targeted fundraising by 40%.
Consulted staff and member committees on best practices, cross-department projects, and data-driven retention and recruitment strategies
Led in-person member and partner engagement at conferences and events
Identified trends and evaluated campaigns by analyzing data from social media, Google Analytics, Higher Logic/Informz, and iMIS CRM with SQL and Excel
Coordinated staff and senior leadership to eliminate silos, improve data awareness and collaboration, and develop consistent branding and member experiences
May 2014 – Dec 2015
Developed and implemented targeted email marketing campaigns, training, and outreach for over 100,000 supporters and activists using NationBuilder CRM
Assisted management of grassroots, media, and institutional partnerships to grow audience and engagement
Designed shareable campaign graphics with Adobe Creative Cloud, dramatically increasing the campaign’s organic social media impressions and follower counts
Jan – May 2014
Campaign Assistant Intern
Sep – Dec 2013
Coordinated volunteer recruitment, outreach, training, and goal-setting, including developing grassroots volunteer action plans which contributed to the campaign’s first anti-corruption legislative successes
Researched and designed policy briefs, issue advocacy scripts, and the volunteer presentation slide deck
Generated earned media by organizing events and demonstrations with volunteer and staff leadership
Youth Advocacy and Audit & Oversight Assistant
Massachusetts Committee for Public Counsel Services
May – Aug 2013
Researched and published the first report on Massachusetts criminal justice attorney salaries in nearly 20 years, which led to a full investigation and report by the Massachusetts Bar Association in 2014
Created a database of legislation to advise state legislators on equitable and appropriate juvenile justice bill proposals
Advised general counsel and CPCS leadership on advocacy strategy
Rowing Coach & Coxswain
Cohasset Maritime Institute
Oversaw regular training, practice, and racing for students and adults
Helped rowers build strength of mind, body, and character on and off the water
Led CMI’s “Learn to Row” program, crafted and implemented its curriculum
Generated a high rate of return from “Learn to Row” to general CMI membership
Volunteering & Community Organizing
"James Earle, a relative newcomer who’s lived in the neighborhood for 6 years, says he started posting in the Facebook group to organize regular trash pickups. ... [He] says the cleanups have been an 'incredibly positive experience' that have helped bring the neighborhood together." The litter cleanup eventually led to a partnership with local nonprofit Ward 8 Woods Conservancy to mobilize neighbors to help clear the forest behind their homes of more than 2,000 lbs of trash.
Working closely with a stellar group of neighbors, James helped organize a block party in conjunction with the woods cleanup on Juneteenth. He coordinated support from neighbors and local elected leaders and assisted with event planning and media outreach. Donations from neighbors and the generosity of local business owners contributed to an uplifting day of family-friendly celebration, including an ice cream truck, DJ, Zumba classes, photo booth, tie-dye shirt-making, and fireworks. The block party has become an annual event and James has continued to co-lead planning efforts for the past three years.
Why Ward 8 Deserves a Dog Park: "Black people have dogs, too."
After publishing a blog post on the issue, James became an unlikely spokesperson for the effort to petition DC's Department of Parks and Recreation to build a dog park in Ward 8. Working closely with Black neighbors and local Advisory Neighborhood Commissioners, he's connected with hundreds of other Ward 8 residents, built a website for the initiative, and helped center their efforts on the needs and experiences of the Black community and the broader context of investing in Ward 8. The story was featured in The Washington Post, DCist, Yahoo! News, The Grio, Black Media Daily, and Congress Heights on the Rise.
Stargazing Events in Oxon Run Park
After sharing his own telescope with neighbors and connecting with Friends of Oxon Run through his work on Valley Terrace and the dog park initiative, James helped organize a stargazing event to get more of his neighbors excited about astronomy and make what's otherwise an expensive hobby more accessible to all Ward 8 residents. He's now working with Friends of Oxon Run and National Capital Astronomers to organize even more stargazing events east of the river.
Extensive experience with a variety of technology tools and platforms for multimedia design, word processing, marketing, CRM, data analysis, web development, SEO, and social media:
Adobe Photoshop, Illustrator, AfterEffects, InDesign
Google Apps, Analytics, Ads
Microsoft Word, Excel, PowerPoint, Sharepoint, OneNote, Excel, Teams, Planner
Facebook, Twitter (X), LinkedIn, Instagram
Higher Logic, Informz
Experience coding for web platforms and databases:
A curious and outgoing person who will bring passion and positivity to any team.
Dog whisperer. They love me. I can’t explain it.
Designs adventure materials for Dungeons & Dragons games; runs several D&D campaigns
Does most of his own auto, home, and IT maintenance; nothing has broken (yet)
Asked to be the officiant, day-of coordinator, ‘herald’, or best man at seven different weddings
Education & Certifications
University of Massachusetts, Amherst
BA, Political Science, 2014
Relevant studies include:
Public policy and interest group power
Language of politics and linguistic studies
Women in politics
Economics and game theory
Other studies include:
Biochemistry and molecular biology
Membership Management Certificate
American Society of Association Executives, 2017
Earned over 100 Certified Association Executive (CAE) credit-hours from workshops and courses in:
Membership recruitment and engagement
Management and leadership development
Professional Certified Marketer (PCM®) in Digital Marketing
American Marketing Association, 2022
As the largest community-based marketing association in the world, AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
The AMA partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide 30 hours of online learning and a top-tier exam to certify each participant's expertise in the following topics:
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display and Video Advertising
Digital Marketing Strategy
Certified Digital Marketing Professional
Digital Marketing Institute, 2022
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Successfully certified DMI members:
Understand the key concepts of digital, how it has changed customer behavior, and the implications for your role and the wider business.
Achieve business goals by understanding how to devise, implement, and measure digital campaigns that engage and convert.
Understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising, and email to drive customer engagement.
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James routinely worked closely with ASA members to understand their priorities and share their stories. For this article, he interviewed a team of students and their mentor to highlight their work in the association's monthly membership magazine, Amstat News.
James was responsible for many of the ASA's marketing, fundraising, and communications campaigns. This monthly member newsletter, shown as archived online, was a particularly important outlet for communicating with stakeholders about major stories, events, and initiatives.
James's skill with graphic design and commitment to understanding target audiences have always been important to his marketing work. The resulting content he created for Stamp Stampede helped the small nonprofit dramatically increase its reach on social media.
Tasked with helping build the case for better compensation for public attorneys in Massachusetts, James conducted original research to produce this short report for the Committee on Public Counsel Services. (For the statisticians out there, James has since learned not to use line charts to visualize discrete data.)
In addition to helping conceive, organize, and promote the event, James designed the flyer for his neighborhood's Juneteenth celebration, inspired by the colors of the Pan-African flag.
The Virginia Avenue Dog Park, located in the historic Navy Yard neighborhood, is DC's largest public dog park. They held a contest to decide their new logo and chose this entry designed by James, which incorporates a ship's anchor and the Washington Monument into the friendly face of a Scottish terrier, the park's unofficial mascot.
James and his wife Jaclyn, a Smith College alumna, have a very close relationship to her alma mater. When the Smith College Club of Washington asked for a new logo, they selected a design by James to help them solidify their brand.